Professional Investigation: SKILLS

To be a graphic designer, web designer, or have a career in advertising, marketing, promotions, public relations and sales management there are a set of skills and specific training that is needed.

Graphic/ Web Designer:

1.) Adobe Photoshop
2) Adobe Illustrator
3.) Adobe Indesign
4.) Flash
5.) Understanding Typography

Advertising, Marketing, Promotions, Public Relations, and Sales Manager:

It is preferable that this job usually entitles a degree in business administration with an emphasis in marketing. Considering that I do not have a degree in business administration, it might be more beneficial to go towards the advertising management positions. This requires a lot of work in advertising and journalism. Skills in marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts are highly recommended.

For the public relations route, advertising, business administration, public affairs, public speaking, and creative writing are beneficial skills.

Computer skills are vital because “marketing, product promotion, and advertising on the Internet are increasingly common” (www.bls.gov).